Frida Michaelsen

Art Director and Graphic Designer based in Stockholm


fridaymichaelsen@gmail.com

+46 (0) 702857920
Instagram











PRINT DESIGN IMAGE VIDEO DIRECTION GRAPHICS
























































































CAMPAIGN



.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV SUNGLASSES CAMPAIGN TOGETHER WITH VEERA GONTSUGOVA
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SHOE DROP CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SHOE DROP CAMPAIGN
.AVAVAV SS24 CAMPAIGN
AVAVAV SS25 CAMPAIGN ART DIRECTION
AVAVAV SS25 CAMPAIGN ART DIRECTION
AVAVAV SS25 CAMPAIGN ART DIRECTION
ART DIRECTION FOR ‘CAST AWAY’ (YAEGER) MUSIC VIDEO
ART DIRECTION FOR ‘PASSA IN’ TEASER (CHRISTIAN NANOU)  















































COLLECTION PRINT & ARTWORK


PERSONAL PRINT 2025
AVAVAV FW25
PERSONAL PRINT 2025
AVAVAV FW25
PERSONAL PRINT 2025
AVAVAV FW25
AVAVAV FW25
AVAVAV FW25
AVAVAV FW25
AVAVAV FW24
AVAVAV FW25
AVAVAV FW25
AVAVAV FW25























































E-COM & LOOKBOOK


AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV X ADIDAS SEASON 1 E-COM
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW24 E-COM
AVAVAV FW24 E-COM
AVAVAV SS25 E-COM
AVAVAV SS25 E-COM
AVAVAV SS25 E-COM
AVAVAV SS25 E-COM
AVAVAV X ADIDAS S2  E-COM
























































GRAPHICS






AVAVAV SS25 RUNWAY SHOW INVITATION
LOUISE LYNGH BJERREGAARD FW23 RUNWAY INVITATION
AVAVAV FW25 RUNWAY SHOW INVITATION
LOGO PERSONAL WORK














































VIDEO

.AVAVAV AI CAMPAIGN 
.AVAVAV X ADIDAS RUNWAY MOMENT (7M REACH)
.AVAVAV X ADIDAS LAUNCH PARTY
.AVAVAV X ADIDAS RUNWAY SHOW MONTAGE  
.AVAVAV ‘MADE IN CHINA’ CAP SO-ME CAMPAIGN
.
.AVAVAV FOR THE NEW ORDER MAGAZINE BTS
YAEGER X DYSON SO-ME CAMPAIGN
.AVAVAV FW25 RUNWAY SHOW RECAP
















































PHOTOGRAPHY






























































ANIMATION






ANIMATION AVAVAV FW25
PERSONAL WORK
ANIMATION AVAVAV SS25






















































EDITORIAL




.PERSONAL WORK FEATURED IN BESATT  MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK FEATURED IN BESATT  MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE